Holiday-Card Dos and Don’ts (No Confetti)

November is a busy time for Angelica Berrie, head executive of Kate ‘s Paperie, the chain of trendy stationery stores in New York City. not only do things get busier at her stores ; she besides has to start planning her scheme for her own holiday-card mailings. Ms. Berrie shops for vacation cards throughout the year, picking up single cards or boxed sets whenever something strikes her fancy. “ I have two huge filing cabinets of cards ! ” says Ms. Berrie .

Christoph Hitz
She sometimes sends a few people Thanksgiving cards, alternatively of Christmas or Hanukkah cards, to make her vacation greetings stand out. People who get a flood of vacation cards, she says, will sometimes tell her, “ ‘ I truly paid more attention to your card because I got it early. It ‘s not that I got it with a pitcher of cards and merely dumped it on the table. ‘ “

Ms. Berrie typically mails about 300 cards each vacation temper. About half of them bear preprinted greetings. Often, she orders cards that are printed in her own handwriting, which makes them look less mass-produce. To add an even more personal partake, she tries to scribble a short note in a many as she can. Often, Ms. Berrie besides orders personalized stamps from the U.S. Postal Service to make her mail stand out even more .

With the cards she does by hand, she typically uses a fountain pen to create a more classifiable look. “ sometimes, I put a few drops of perfume or perfume vegetable oil in the ink bottle so that when they open it, they smell the scent of orange blossoms or my darling perfume, ” Ms. Berrie adds. still, she cautions senders against the rehearse of spraying cards with any bouquet. “ It ‘s besides strong. ”

Another holiday-card positron emission tomography peeve of Ms. Berrie ‘s : filling the envelope with confetti-like items such as glitter or miniature snow bunting cutouts. “ You never expect it, so when you open it, it spreads out all over the shock, ” she says. “ I hate that. ”
While she starts putting her mailings together in early on November, she typically does n’t send them out any earlier than around Thanksgiving. In addition to her cards, she besides emails around a holiday letter in which she reflects on one memorable consequence within the by year — but she sends it to only about three twelve dear friends. She says she has started focusing on one samara event because she feels it ‘s more meaningful than listing a bunch of different activities for the year .
Write to Cheryl Lu-Lien Tan at cheryl.tan @

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