The Evolution of the American Christmas Card


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The Evolution of the American Christmas Card

Christmas cards didn ’ metric ton always have awkward family photos of your neighbors in matching sweaters. They didn ’ t constantly flood your inbox with inspire prancing caribou. They didn ’ t constantly describe wintry wonderlands with holiday greetings.

Louis Prang, the Bostonian who brought Christmas cards to the U.S. in 1874, had a unlike idea of seasons greeting that has been transformed by social and technological norms through the years .
And now with these advancements, we can “ Elf ’ ’ ourselves .
somehow compared to the nostalgic cards of the past, this seems less than appealing .
Sir Henry Cole created the first gear Christmas card, originating in England in 1843 .

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“ In 1877, a letter writer to the London times huffed that ‘ a great social evil ’ had descended upon Britain and Ireland. His peeve ? It was that most gay of vacation greetings—Christmas cards ! The writer decried the ‘ cartloads of children ’ sulfur cards that delayed legitimate correspondence. ’ Venting his irascibility in a manner that might have seemed humbug to Ebenezer Scrooge himself, the ‘ homo of letters ’ ranted : ‘ The wide population [ in Ireland, Scotland, England, and Wales ], men, women, and children, seemed on the spur of the moment to have given itself over to the stationers and fancy shops and their endless assortment of [ Christmas ] cards. ’ ’ ( Boston Globe, 2007 )
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Louis Prang created the first american Christmas cards at his Roxbury factory in 1874 using eminent quality lithograph. Within five years, he had his annual sales surpassed the 5 million target .
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many of Prang ’ randomness cards featured animals and un-Christmas-y bucolic scenes .
“ One featured two Halloweenish, wide-eyed owl, perched on an icy tree branch with a bright smiling lunar month wishing you a Merry Christmas. ’ ’ ( Boston Globe, 1973 )
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once Prang became an established card creator in the U.S., he started recruiting other illustrators. One of the most successful artists featured on his cards was Kate Greenaway .
“ After Greenaway had worked for Ward for closely six years, she left because he refused to return any of her original drawings after reproduction on cards and calendars and in books. For one of Greenaways ’ s most celebrated cards—which sold an astonishing 25,000 copies in precisely a few weeks—Ward, evincing some pronounce Ebenezer Scrooge-like report, paid her all of three pounds. ’ ’ ( Boston Globe, 2007 )

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now that is the Christmas emotional state from our greeting card founder !
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Candles were probably the most popular Christmas card motif during the inaugural half of the american century, the Globe said in 2002. Poinsettias began showing up on cards during the 1900s. Three Kings were notably popular in the 1920s .
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During the former ‘ 30s, some cards showed men getting the women in their lives epicurean items like furs and jewelry .
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During the interwar years, ships and Americana motif became popular on cards, though it has no clear holiday affiliation .
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The kid Santa from a 1948 Hallmark card became exceptionally popular, showing St. Nick as many still picture him nowadays .
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In the ‘ 60s individualized cards became increasingly democratic .
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The ‘ 70s became a time for more politically charged vacation cards, with messages of peace and even gender equality .
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In 1980, Christmas cards were made and sent to the U.S. hostages in Iran .
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The early ‘ 80s besides was marked with cards that had metallic foils and satiny finishes .
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The former ‘ 80s saw a ascend in glitter usage, along with early cosmetic marks like the pop fly coating used in this 1989 Graham Gund Architects tease .

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By the early ‘ 90s, Christmas card isles were filled with hundreds of newspaper cards to choose from. But with the arrival of the internet around the corner, sales in the flex of the hundred saw a decrease and a deepen in the Christmas circuit board as we knew it .
According to Marketwatch, sales of traditional greet cards have fallen by approximately 60 percentage over the past ten, to an estimated $ 5.4 billion in 2013— a trope that includes some other print matter such as diaries .
At the same time, the popularity of on-line cards has surged, with sales of electronic cards — or custom printed ones ordered on-line — up to $ 3.5 billion in 2012 from merely $ 65 million a ten ago. however, personalized printed cards are not that new. The Bard Show actually has a personalized photographic menu dating to 1924, according to the Boston Globe .
overall, the mystic and exhilaration of the acme Christmas card days are gone. In 1958 the average US family mailed 100 Christmas cards, according to the Boston Globe. In 2001, American families sent and received an average of 28 Christmas cards each .
Over a decade belated, front doors once covered from the frame of reference to the floor in Christmas cards from friends and family are now scantily half wax .
Emails with animize figures are amusing to watch, but there is still a longing for vacation cards with frolic animals and glitter that sticks to your fingers .
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